How To Get A Job in Public Relations

Do you want to work in a dynamic and fast-paced industry where you can make a real difference? If so, public relations might be the perfect career for you! Here we will discuss what it takes to get a job in public relations, as well as what you can expect from a career in this field. Let’s get started!

What Is Public Relations?

Public relations is the process of managing the public image of a company or organization. This can involve everything from crafting press releases to organizing public events. Effective public relations campaigns can help to build goodwill and generate positive publicity. [1]

In many cases, public relations can be more cost-effective than traditional advertising. As a result, public relations plays an important role in the marketing and branding efforts of many businesses. While public relations is often associated with large corporations, it can be used by organizations of any size. Whether you’re looking to improve your public image or simply get your name out there, public relations can be a valuable tool.

Education in Public Relations

When it comes to public relations jobs, there are a variety of educational options available. For those who want to enter the field with a bachelor’s degree, there are many colleges and universities that offer public relations programs. These programs typically include coursework in areas such as advertising, public speaking, media relations, and writing. [2]

Additionally, many public relations jobs also require experience in the field, which can be obtained through internships or entry-level positions. For those who want to advance their career in public relations, there are also master’s degree programs available that focus specifically on public relations. These programs provide advanced training in areas such as strategic communications, crisis management, and international public relations.

Whether you’re just starting out or looking to take your career to the next level, there is an educational option available to help you achieve your goals.

5 Jobs Working In Public Relations

There are a variety of public relations jobs available, each with its own unique set of responsibilities. Here are five of the most common public relations job titles:

1) Public Relations Specialist: A public relations specialist is responsible for creating and maintaining a positive image for their company or organization. This can involve writing press releases, organizing media event, and managing social media accounts.

Salary Expectations: $38,000-$74,000 per year. [3]

Education Requirements: A bachelor’s degree in public relations or a related field is typically required for this position. Additionally, many employers also require experience in the field.

2)  Media Relations Manager: A media relations manager is responsible for managing the relationship between their company and the media. This can involve pitching story ideas to reporters, coordinating interviews, and handling press inquiries.

Salary Expectations: $48,000-$104,000 per year.

Education Requirements: A bachelor’s degree in public relations or equivalent

3)  Communications Manager: A communications manager is responsible for overseeing all communication efforts for their company or organization. This can involve developing and implementing marketing campaigns, writing press releases, and managing social media accounts.

Salary Expectations: $48,000-$104,000 per year.

Education Requirements: A bachelor’s degree in public relations or a related field is typically required for this position. Additionally, many employers also require experience in the field.

4) Crisis Communications Manager: A crisis communications manager is responsible for managing the public image of their company or organization during times of crisis. This can involve writing press releases, coordinating media interviews, and developing crisis management plans.

Salary Expectations: $30,000-$180,000 per year. [4] 

Education Requirements: A bachelor’s degree in public relations or a related field is typically required for this position. Additionally, many employers also require experience in the field.

5) International Public Relations Manager: An international public relations manager is responsible for overseeing all public relations efforts for their company or organization in multiple countries. This can involve developing and implementing marketing campaigns, writing press releases, and coordinating media events.

Salary Expectations: $62,000-$96,000 per year.

Education Requirements: A bachelor’s degree in public relations or a related field is typically required for this position. Additionally, many employers also require experience in the field.

Conclusion

As you can see, public relations is a career with many different possibilities . There is a wide range of job titles, each with its own unique set of responsibilities. So if you’re interested in a career in public relations, be sure to research the  different job options and educational requirements. With the right education and experience, you can find a public relations job that’s a perfect fit for your skills and goals.

References

1. “What is Public Relations? The Definition of PR in 100 Words or Less” Hubspot ( 2022) : https://blog.hubspot.com/marketing/public-relations-definition

2. “Online Bachelor’s Degree in Public Relations” US News ( 2022) : https://www.usnews.com/education/online-education/public-relations-bachelors-degree/rv-testing-control

3. “Average Public Relations (PR) Specialist Salary” Payscale ( 2022) : https://www.payscale.com/research/US/Job=Public_Relations_(PR)_Specialist/Salary

4. “Crisis Manager Salary” ZipRecruiter ( 2022): https://www.ziprecruiter.com/Salaries/Crisis-Manager-Salary